J.S. Park


Clicking The Like Button: Our Shorthand Culture Of Pseudo-Connectedness

Admit it: About 90% of the time you “Like” a post, you don’t read it all.

I mean who has time?

Really we just click “Like” so they can check out our own blog or to stamp approval on theirs or to promote ourselves across the blogosphere.

We click “Like” on Facebook to give a half-hearted nod of contribution to someone’s trivial complaint. Or a half-hearted nod to a social cause about animal-killing, oil-drilling, corporate scheming, and some guy named Kony. Or we’re just bored. Or the Like button is really saying, “Look at me.”

You can pretty much Like anything and never really invest a single thought towards it.

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